When was the last time you ‘Googled’ yourself?

let’s be honest here, have you Googled yourself before? I do it now and again, as good practice to see what’s my online profile like, and what information is there on me out there. I encourage everyone to do at least once in a few months.

Thankfully I’ve been blessed with a rather unique name so the results I get are most definitely me. For those who do not, let me show you a screenshot and some interesting findings.

felita Figueredo google search result

felita Figueredo google search result

so this is the first page results from my search. Here are some observations:

  1. Where is Facebook? When I ran this search last year, Facebook was one of my top results. Considering how much time and content I share on the channel. So why is it missing? Is the quality of the channel not as per Google’s guidelines? Or is this an indication of the rivalry between the two data powerhouses.
  2. Linkedin is the first result. Last year Linkedin was in the top 5 and now its first. What does that mean? What caused this change?I would not spend much time on previously. Is it because it is a professional network? Is it the quality of content?

I am not sure what caused this change, but it was a wake up call. My first result on Google about me was a channel I neglected and did not participate on. If people viewed my LinkedIn profile, it would have been outdated and inactive. As a digital marketer is this the first impression I wanted to give? So I cleaned up my profile to be reflective of my standard. I spend more time on it than I ever did, and visit it every day. I try to share relevant and interesting content and network where needed.

So perhaps you should Google yourself and see what your results show about your life online. Is it what you expected? If your name is more common, try adding the location of where you stay, or the company you work in. Google’s location search helps tailor search results to be more relevant and helpful to you. It’s time to take control of your online identity and refine how others see you. After all we know that when people want to find something first they always Google it, including potential recruiters or your next date.

 

How to Grow a New Brand

What is the first thing you do when you have a new (or existing brand that got a makeover) that you have to work with?

This is a challenge in my new position, which needs to be resolved. So what are the first steps to take:

 

  1. Decide on your Brand Identity
    This doesn’t mean just creating a new logo, it means defining what your brand is, and more importantly what it is not. To do so, an understanding is needed of who your target market is, and who your competitors are. How can you appeal to your market, while standing out from the competition.
    Tip: ‘Does your brand identity reflect the values and aspirations of your target audience?’ if it does not then perhaps it’s time to re-evaluate the product or who you are selling to.

  2. Create a Visual Identity
    Oknow you can go ahead and create a logo. Creating a visual identity needs to reflect your brand’s identity, tone of voice, and aspirations in a visual context that is not just appealing and attractive but it attracts and connects to your audience. This includes, the look of the brand in the design, creating a unique elements which is reflective of the identity and is distinctive to the brand. Consideration needs to be given to the photography guide, the models, the fonts, the colors, and the overall style.
    Tip: While it’s great to be different and stand out, you need to be careful not to be ‘Too out there’ which will compromise brand identity. Think long term, assess if the visuals will be suitable in multiple campaigns and not just for the moment.

  3. Marketing & Sales Strategy
    Where you sell and market yourself is a reflection of the brand. The channels, content and price need to match the identity of the brand as well as of the audience.
    Tip: Choose channels your audience are active on. Monitor content which engages and create a content strategy based around it. Grow and engage, engage, engage.